Trying to Increase Car Counts? Use a Mobile Website, But Don’t Make These Mistakes

Everyone is pretty familiar with the internet and websites. After all, just 10 years ago you probably didn’t dream about doing your banking on-line or booking hotels and vacations through a website. Now, it’s a common occurrence and almost ‘second nature’ and has become the ‘normal’ way of doing business.

But understand that just because you have a website, it doesn’t mean that it’s optimized for the mobile web. Optimizing a website for the mobile web really means that you have to create a stripped down version of your existing website that provides only the most important information about your auto service shop. That is, how to contact you and find you.

When you’re setting up your mobile website, be sure that you don’t make these common mistakes:

Don’t try to direct mobile visitors to your regular website. Internet experts are really saying that there’s two internets; One for the desktop or laptop user; the other for the mobile user. Understand that even though smartphone users can ‘pinch’ and ‘squeeze’ pages to zoom in and read them, most just click away. Above that, your regular website takes too long to load. If you want to be successful in the mobile world, you must start by respecting your visitors time and bandwidth consumption. Make your mobile site with smaller pages and faster loading.

Don’t make visitors dial the phone to talk to you or jot down a number where they can ‘text’ you. Your mobile website should use scripts and links that automatically let visitors ‘tap’ or click to call you. The link automatically brings up their phone with your phone number filled in. They just have to press the ‘send’ button! Likewise you can add links to let them ‘text’ directly to your phone. Just like the phone links, the user is taken to their text messaging with your number already in the right field! (What a great way to start a conversation and a personal relationship with your customers and prospects!)

Don’t make the mobile user guess. When mobile users visit a mobile website, they are look for the facts; Just the facts ma’am, just the facts! Don’t make them guess on where to find you. Provide interactive maps so they can get directions or other information (if they want or need to). In short, make it easy for them. The acid test is to get somebody who doesn’t know who or where you are and ask them how long it took them to get what they need. When it comes to mobile websites, usability is not just an issue, it’s a huge issue. Otherwise, visitors just click away.

When creating your mobile website, remember that your visitors really just want the basic facts so they can contact you. Keep the pages short, fast loading and provide the information your visitor needs to call, text or visit you.

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